In this Heart of Quincy Business Spotlight we highlight Enchanted Books. Enchanted Books is a new and used bookstore owned by Jennifer Tournear, a life-long avid reader who firmly believes in chasing dreams. “When the opportunity arose to try my hand at being a bookstore owner, I jumped in feet first and am thrilled to be celebrating our 2nd anniversary in April.”
Customer service is top priority for this District business. “We strive to make everyone who walks through the doors feel important, safe, and wanted.” Tournear and her team take pleasure in curating the perfect book for whatever customers are looking for. “We have learned through supply and demand what customers want, what they are looking for, and what we are lacking.” Over the past two years, Jennifer has listened to her customers and expanded the areas that customers are most interested in.
While owning a small business is a dream come true, it comes with its challenges. “Knowing which books to carry, what new releases to choose every week, and how to add fun and functional events to benefit the community to our store are three things I’m always looking at.” A new event that was held in February, Bookish Bingo, was so successful a second date in March was added. Events like these are what adds to the wonderful atmosphere and culture of The District.
While Enchanted Books is well-known for its large assortment of books and gifts, its storefront windows are what truly makes its first impression. At its annual meeting this past January, The District awarded Enchanted Books its Design Award. Each year a District business that takes pride in maintaining an interesting and inviting storefront is selected to receive this award that celebrates creativity, effort, and attention to detail in making downtown an attractive place.
When asked what advice she would give an aspiring entrepreneur Tournear stated, “Its very important to do your research, make a solid business plan, and do the things that you believe in your heart you were born to do.”
Enchanted books is located at 532 Maine Street
http://www.myenchantedbooks.com/
217-262-1786
Open Tues 10-6, Wed 10-4, Thur 10-6, Fri & Sat 10-4
Closed Sun & Mon.
Social Media: Facebook, Instagram, TikTok
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